Benefits of CDI

Since the Customer is at the heart of any business enterprise, there are many business processes which benefit from better understanding of the customer.
Following are some business areas that can see the quick benefits.

  • Better targeting offers made to customers or customer segments
  • More efficient outbound offers
  • Reduction in total costs of marketing
  • Increased yield from Marketing spend

The Business Benefits

Low Impact: Databases are not queried directly, so there is no impact on production system performance.

Real-Time: Changes are captured as they happen and flow directly to target systems.

Flexible: Supports a range of data stores including Oracle, DB2, Microsoft SQL Server, and others on platforms including mainframe, Windows, Unix, Linux, and IBM System.

Scalable: Scales to support large databases with large numbers of transactions.

Easy to Deploy: Easy to configure.

To get information on how Avenues can help you in CDI-MDM, please Contact to:
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